Antonio Gallego García, the com­mer­cial man­ager of Migasa, one of Spain’s largest olive oil pack­ag­ing and bot­tling com­pa­nies, has been elected as the new pres­i­dent of the Spanish Association of Olive Oil Exporting, Industry and Commerce (Asoliva).

Gallego replaces José Pont Amenós, who had pre­vi­ously been at the helm of Asoliva for 17 years but decided not to run for a fifth term.

Asoliva is cur­rently made up of 50 mem­ber com­pa­nies, mostly based in Catalonia and Andalusia. According to its own sta­tis­tics, Asoliva’s mem­bers make up roughly 95 per­cent of bot­tled olive oil exports from Spain and about 50 to 70 per­cent of bulk exports.

Gallego’s first chal­lenge as the head of the group will be keep­ing Spanish olive oil com­pet­i­tive in the lucra­tive United States mar­ket. The U.S. recently imposed a 25-​percent tar­iff on bot­tled olive oil from Spain, which is likely to remain in place indef­i­nitely.

In the past, Gallego has crit­i­cized olive oil pro­duc­ers for not invest­ing enough in the pro­mo­tion of their prod­ucts in new mar­kets. Back in April, he urged pro­duc­ers to “not cry [about the record-​low prices] and spend their money on pro­mo­tion.”